Paid media with a clear cost
PPC services cover Google Ads, Microsoft Ads, and paid social when that channel fits the offer. Campaigns are built around the actions you want, such as a demo request, a purchase, or a booked call.
We write the ads, structure the account, and watch search terms so budget does not leak into irrelevant clicks. Landing pages are checked against the ad so the click has a matching next step.
- Account structure built around offers, not one mixed campaign
- Ad copy and extensions tested against real search terms
- Budget and bid changes based on cost per lead
- Landing page notes when the click is not converting
What this service includes
Paid campaigns are managed as an ongoing channel, with a starting plan and room to pause what is not paying back.
Search ads
Google and Microsoft search campaigns target people already looking for your service, with negatives and match types that keep spend on intent.
Shopping and performance ads
Product and catalogue campaigns are set up for stores that need paid traffic on specific items, not only brand terms.
Paid social
Meta and similar placements are used when the offer needs audience targeting, retargeting, or creative testing beyond search.
Landing and tracking
Conversion tracking, call tracking where needed, and page checks so you can see which ads produce enquiries.
How we work
- Define the offer, the locations, and the cost per lead you can support.
- Build campaigns, ads, and tracking before any meaningful spend.
- Review search terms and creative in the first weeks and cut waste.
- Scale the ad groups that produce enquiries and pause the rest.
Frequently Asked Questions
How much ad spend do we need?
It depends on your market and the cost of a click in that industry. We recommend a test budget after looking at your keywords, then adjust from the first results.
Do you manage the ad account in our name?
Yes. The account stays with you. We work inside it so you keep the history and the billing relationship.
Can you improve an account that is already running?
Yes. We audit structure, wasted search terms, and tracking before rebuilding what is underperforming.
How often do you report?
You get a regular view of spend, clicks, conversions, and what changed. Urgent budget issues are flagged as they appear.
Related digital marketing services
What we provide
Let's DiscussPaid media is built around the enquiry or sale you want, with the account staying in your name.
Search ads
Google and Microsoft campaigns aimed at people already looking for the offer.
Shopping ads
Product campaigns for stores that need traffic on specific items.
Paid social
Audience, retargeting, and creative tests when search is not the right channel.
Landing pages
A page that matches the ad, so the click has a clear next step.
Conversion tracking
Leads and calls tied back to the campaign that produced them.
Spend reviews
Search terms and budgets checked so money is not spent on irrelevant clicks.
- We will respond to you within 24 hours.
- We'll sign an NDA if requested.
- Access to a dedicated marketing specialist.